Most bloggers and e-commerce traders prefer old domains to new ones because of their inherent backlinks, domain authority and search engine rank. These SEO metrics also make expired domains gold for domain flippers.
Expired domains have plenty of advantages whether you want to use them or sell them. However, just like any other investment, if you make the wrong choice in your purchase, you stand to lose a lot. With so many expired domains on sale on various platforms, finding those that give you value for your money can be challenging. Here are some tips to help you.
1. Find domains with “hot” keywords
Before settling on an expired domain name, you must first know how hot its keywords are. You can check the number of searches a keyword receives a month. 10,000 and above is a good number. Tools like Niche Finder Software and Google Keyword Planner can help you do this conveniently.
2. Focus on Local Domain Names
In the last few years, the local SEO market has shown tremendous growth. Every local businessperson is taking his or her trade online. They all want to see their businesses rank on the first page of Google search results through the help of target keywords. This is why buying expired local domain names with popular keywords can be good business especially if you are a domain flipper.
3. Short is ideal
You will do well to avoid excessively long domain names. Long domain names are not catchy or memorable. They are bad for your e-commerce, business and it is hard to flip them since nobody wants them anyway.
4. Top level domain (TLD) matters
Choose a TLD that fits your niche. However, you should keep in mind that people still favor the popular TLD’s, .com, .org and .net. Some TLDs, including country code TLDs that require citizenship, have restrictions. Therefore, be careful to buy an expired domain name with the right TLD.
5. Buy expired domains with high quality backlinks and no spam
Chances are that spam from the previous owner of a domain will haunt you. It is, therefore, crucial to check out what an expired domain was used for by its previous owner. You can use tools such as the Wayback Machine to view the sites that the expired domain was associated with. To view the historic backlink profile, you can use Majestic SEO or Ahrefs. These tools will help you analyze if the backlinks of the domain are quality or spam.
— John Cosstick (@DomainSecuritor) 19 de abril de 2017